Just like an actual funnel, Marketing funnels represent a buyer’s journey from awareness to the actual purchase of the product. The concept marketing funnel revolves around is that marketers spread a vast lattice to catch hold of as many leads as possible and then gradually foster prospective customers through suitable schemes, even though the numbers lessen with every passing stage.
Yesterday I was in the Northridge Mall while my tires were being rotated at Firestone outside. When I walked in there a man was promoting Occulus, the 3D experience. . . for $5 a journey. I didn’t have any bucks so I declined. I was wondering why he didn’t use the email model of a free gift to get a subscriber; I mean a free trip using the mind altering adventure. Then I got to thinking about video and 3D in email, and it dawned on me the cycle of a company’s promotion is a like a trip into virtual reality–at least it could be a mind-altering experience for the recipient, especially for someone who’s tired of getting ads, ads, ads.
What’s wrong with this picture? To explain to you why this workflow is a mistake, I’ll give you an example from my blog. Check out this old post of mine about 2-cheese vegan lasagna. (And let’s say nothing of the various other issues with that ancient blog post). Look at the first picture. Well, after it finally loads, that is. Here’s what you just saw happen:
Performance is critical to the success of any web site, and yet today's web applications push browsers to their limits with increasing amounts of rich content and heavy use of Ajax. In this book, Steve Souders, web performance evangelist at Google and former Chief Performance Yahoo!, provides valuable techniques to help you optimize your site's performance.
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A great user experience is a key to building a strong customer base and building a strong brand. If your website takes forever to load, then what’s the point of having an awesome website in terms of its other elements, when people aren’t even likely to stay and check it out? Therefore, by not making sure your website loads fast, you risk losing a lot of customers or followers and, thus, a lot of revenue.